About DiNAMIC Communications

DiNAMIC Communications is a strategic communications and storytelling consultancy based in Naarm (Melbourne) partnering with organisations, communities and emerging leaders to create meaningful impact.

Founded by Di McDonald, DiNAMIC brings more than 30 years’ experience across marketing, media, stakeholder engagement and sector leadership, with an in depth understanding of the not-for-profit and community recreation sectors.

Over the past two years, DiNAMIC’s work has evolved to span:

• campaign strategy and delivery

• national program and platform launches

• safeguarding and sector leadership initiatives

• large-scale staff engagement and experience design

• mentoring and capability building

What connects all of this work is a clear philosophy:

Good communication builds trust, confidence and connection, from the inside out.

DiNAMIC partners closely with clients, working collaboratively to design strategies that are grounded, human and practical. Whether supporting a major organisational launch, facilitating complex conversations, or mentoring individuals to find their voice, the focus is always on clarity, authenticity and outcomes that last, leading with compassion, creativity and integrity. And a bit of fun!

How we help

DiNAMIC Communications works alongside organisations and individuals at moments where clarity, confidence and connection really matter.

My work typically spans the following areas:

Strategic communications and campaigns

We support organisations to design and deliver strategic communications and campaigns that cut through, from major launches and repositioning projects to advocacy, awareness and engagement initiatives.
This work is grounded in insight, shaped by audience understanding, and delivered with purpose and care.

Sector leadership and safeguarding

We work with organisations operating in high-trust environments to lead confidently on complex and sensitive issues, including safeguarding.
This includes supporting the design and launch of education programs, sector initiatives and leadership platforms that build credibility, trust and long-term impact.

Engagement, facilitation and experience design

We design and facilitate engagement experiences that bring people together in meaningful ways, from large-scale staff forums and workshops to smaller, strategic conversations.
The focus is always on creating spaces that are inclusive, well-designed and aligned to purpose, not just information sharing.

Membership, networks and value propositions

IWe help organisations clarify, design and communicate compelling membership models, networks and partnerships.
This work focuses on articulating value clearly, supporting sustainable growth, and building long-term relationships rather than one-off transactions.

Capability building and mentoring

IWe provide tailored capability building and mentoring support, including media relations training and one-on-one mentoring.
This work is about building confidence as much as skill — empowering people to find their voice and represent their organisations with clarity and assurance.

“Across all of this work, we partner closely with clients — bringing strategic thinking, practical experience and a collaborative approach to deliver outcomes that last.”